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Prominent Paints
Date
2023
Date
October - November 2023
Project type
Integrated Campaign
The Prominent Paints campaign, "Every fresh coat, is a fresh start," delves deep into the art of storytelling. It unfolds across multiple platforms, including Instagram, TikTok, posters, the website, and the introduction of a new app. These mediums are used to craft and share narratives centered around new beginnings, emphasizing the power of a fresh coat of paint to bring transformation. To further enhance the immersive experience, the in-store pop-up shop and interactive activations breathe life into these stories, creating an emotional connection that transcends paint as a mere product and positions it as a catalyst for profound and memorable experiences.
