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Maggi 2-minute Noodles
Project Type
Campaign
Date
2023
The Maggi 2-Minute Noodles campaign, "My Tannie Stories," offers a touching storytelling journey. Leveraging Instagram, posters, and radio advertisements, it reveres the treasured narratives surrounding aunts, or "tannies." This heartfelt concept delicately encapsulates the nostalgia and affectionate memories tied to Maggi noodles, weaving a compelling narrative that deeply resonates with audiences. Through these mediums, it evokes a sense of familiarity, celebrating not just a product but the emotional connections and comforting experiences associated with it. The campaign beautifully taps into the sentiments of its consumers, fostering a unique and enduring bond between the brand and its loyal followers.
